Social Media dynamism, science and working is unique and can be adopted to Enterprises that have their own community, they can on-board existing traditional engagement channels into Social media and offer an unique customer experience. There are always huge benefits in closing out a successful Social Media channel for enterprises. Simply the Science of Social Media can allow a definitive and a sea of change for enterprises who will want to pursue new ways of global outreach and engagement of customer communities.
Adoption of Social Media in enterprises has to be done with utmost importance and involving best strategists who can do the job. There are many product platforms that gives a host of features that can be adopted, but enterprises are not here to purchase 'available' feature sets and implement. No single product in the market gives you the ability to do multiple Social Media tasks. Here below we will see the top strategic adoption scenarios for Social Media for enterprises based on the current market dynamism.
There are frameworks, methodologies, practices and process systems created to add tremendous value to enterprises seeking to deploy Social media strategies, With the application of Social Media strategies and by incorporating the best practices honed; enterprises can now pursue providing strong value to their engagement models by providing the need driven, value based solutions over Social media. Enterprises have a list of priorities that they should achieve by deploying Social Media platforms; these priorities are scenarios in which they get the maximum return over investment. These scenarios are the traditional engagement methods thats packaged and deployed over social media platforms; with a global community and outreach like never before. Have listed below few of the direct, maximum yield Social Media pursuits that I could research and list.
Social Media - Strategic Solutions Framework
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| Social Media Strategic Solutions for Enterprises |
Enterprise Collaboration Enablement:
Enterprise Collaboration enablement helps leverage the right set of tools and services to help quickly build fast and efficient systems and processes for setting up collaborative knowledge sharing and collaboration applications within a secure, unified system.
Enterprise Support Enablement:
Support enablement helps leveraging the evolved and rich practices, process systems that can be deployed to customer service staff, external customers and partners. These groups are able to access vital knowledge quickly and easily. Customer service desks are increasingly under pressure to make efficiency gains, cost reductions while at the same time providing a faster, more accurate, more consistent service to customers.
Social Media Monitoring & Engagement:
Social media monitoring is all about searching for key words and phrases being used online to hear what’s being talked about. Its all about homing in on the data, conversations, dialogue, and other bits of information that are relevant to the organization's business. From communities that converse about business to people talking about your broader industry or even your competitors, monitoring is about harnessing the conversations that matter to your business.
Social Media Sales Enablement:
Organization's sales people ideally should be selling and not sift through legacy CRM systems, piles of emails and stagnant intranets. Solutions should provide channels to improve TAT for the teams and helps arm them with vital information, collaborate with experts, close deals and thus increase the win rate.
Web Collaboration & Intelligence:
Ability to perform analysis on social media metrics, segment data, and generate reports to connect the dots for social media measurement and ROI. Solution should offer full access to the social web in real time. The solution platform should capture hundreds of millions of posts each day, including Facebook, blogs, news sites, discussion boards, video and image sharing sites that are not unified by one platform. Ability to look into multiple web sources to gather and categorize information based on rule sets.
Deploying a social media solution for any one of the enterprise use cases has to be tied down to industry best practices that have evolved and keep evolving. With a strong metrics and governance process, the Social Media enterprise implementation can be realized and rich ROI reaped. My illustration above captures the major goals and the processes that help in achieving those goals.
Jesu Valiant - 2011
